Plyox vs Step2Fit: the Nordic leader against AI-drafted coaching
Step2Fit is the established coaching platform in the Nordics and the reference point for Finnish personal trainers: local company, local support, around 129.90 EUR/month for 50 clients. What it does not have is AI. Every training block and every nutrition plan is written by hand. Plyox costs more at that roster size, 189.90 EUR/month for 50 clients, and in exchange the AI writes the first version of both the training and the nutrition plan in about a minute, the coach reviews and signs it, and every client gets the Plyox Pro app free. Here is the comparison, including where Step2Fit is the better fit.
| Step2Fit | Plyox | |
|---|---|---|
| Entry price (about 5 clients) | Packages built around larger rosters, ask for a quote for a small one | 29.90 EUR/month, Solo plan, 5 clients |
| Price at 50 clients | About 129.90 EUR/month, cheaper than Plyox at this size | 189.90 EUR/month, about 46 percent more, with AI they do not have |
| AI for the coach | No AI features | Training and nutrition drafts in about 60 seconds, included in every plan |
| Nutrition | Nutrition plans are written by hand | AI drafts macros and meals from the client profile, the coach edits and signs |
| AI for the athlete | None | None by design, the athlete app never programs and never competes with the coach |
| Interface languages | Finnish and English | Finnish, English and Spanish |
| Client app | Client app included | Plyox Pro athlete app included free, 6.99 EUR/month of value per client |
| Trial | No published self-serve trial, demo on request | 14 days free on every plan, card at checkout, cancel before the end and nothing is charged |
| Offline logging | Mobile app for the client | iOS and Android log offline and sync when the connection is back |
Step2Fit prices verified in August 2026, check step2fit.com for changes.
Step2Fit
- Price at scale. About 129.90 EUR for 50 clients against 189.90 EUR in Plyox. If you do not use AI, Step2Fit is simply cheaper.
- Local track record. A Finnish company with years in the market, an installed base of Finnish trainers and gyms, and support in the same time zone.
- Familiarity. Many Finnish coaches and their clients already know the interface, and migration always costs something.
- Local business fit, including invoicing practices Finnish operators expect.
Plyox
- AI that does the first draft of training and nutrition in about a minute, which is exactly what Step2Fit does not offer at any price.
- Nutrition and AI included in every package, no add-ons, with a 14-day trial you can start without talking to sales.
- The AI belongs to the coach, never to the athlete, so the client app cannot start replacing you.
- Three languages, Finnish, English and Spanish, which matters if you coach international clients from Finland.
- Every client receives the Pro athlete tier free, worth 6.99 EUR/month each, so your service looks more complete at no extra cost.
Step2Fit is cheaper at 50 clients, about 129.90 EUR/month against 189.90 EUR in Plyox, and it is the safer choice for a Finnish coach who writes every plan by hand and wants a local, familiar vendor. Plyox costs roughly 46 percent more at that size and in exchange includes AI drafting for both training and nutrition, the Pro athlete app for every client and a trilingual interface. The decision is simple: if AI saving you hours of planning per week is worth about 60 EUR/month, Plyox pays for itself.
Frequently asked questions
Is Plyox a good Step2Fit alternative?
Yes for coaches who want AI doing the first draft of training and nutrition, and for anyone coaching in more than one language. Plyox costs 189.90 EUR/month for 50 clients against about 129.90 EUR at Step2Fit, so you are paying for the AI and the included athlete app. For a coach who writes everything manually and only works in Finnish, Step2Fit remains the cheaper option.
How much does Step2Fit cost compared to Plyox?
Step2Fit is around 129.90 EUR/month for 50 clients. Plyox charges 189.90 EUR/month for the same 50, and also sells smaller packages: 29.90 EUR for 5 clients, 49.90 EUR for 10 and 89.90 EUR for 20, all with a 14-day trial and AI included.
Does Step2Fit have AI features?
Step2Fit has no AI features. Training blocks and nutrition plans are built manually, which is what Plyox automates: the AI generates the first version from the client profile and history, and the coach edits and signs it before anything reaches the athlete.
Is Plyox available in Finnish?
Yes, fully. The coach dashboard and the athlete app both run in Finnish, alongside English and Spanish, and Finland is one of the two focus markets for the product rather than an afterthought translation.