Plyox vs Everfit: nutrition in the price and AI that stays on your side
Everfit is the aggressive acquisition play in this market: free forever for up to 5 clients, paid plans from around 16 to 19 USD/month, and a deep automation engine. The cost shows up later, as add-ons. Nutrition and meal planning are sold separately, and its consumer-facing AI features talk directly to your client. Plyox takes the opposite bet: 29.90 EUR/month for 5 clients with nutrition and AI already inside, and zero AI in the athlete app so nothing in the product competes with the coach. Here is the honest comparison.
| Everfit | Plyox | |
|---|---|---|
| Entry price (about 5 clients) | Free forever up to 5 clients, paid plans from about 16 to 19 USD/month | 29.90 EUR/month, Solo plan, 5 clients, no free tier |
| Price at 50 clients | Higher tier plus paid add-ons billed on top | 189.90 EUR/month, Pro plan, everything included |
| Nutrition | Meal planning sold as a paid add-on, not in the base price | Included on every paid plan, AI drafts it, the coach signs it |
| AI for the coach | AI assist features, no end-to-end training plus nutrition draft | Full training and nutrition draft in about 60 seconds, included, no add-on |
| AI for the athlete | Client-facing AI features, the app talks to your client without you | None. The athlete app logs and follows your plan, it never programs |
| Interface languages | English-first, limited localisation | English, Spanish and Finnish across dashboard and app |
| Client app | Free client app | Plyox Pro athlete app included free, 6.99 EUR/month of value per client |
| Trial and free tier | Free tier up to 5 clients, trial on paid tiers | 14-day trial on every plan with AI included |
| Add-ons | Several paid modules on top of the plan | No add-ons, one price per client package |
Everfit prices verified in August 2026, check everfit.io for changes.
Everfit
- The free tier. Five clients forever at zero cost is unbeatable for a coach who is just starting, and Plyox has no free plan at all, only a 14-day trial.
- Automation depth. Everfit autoflows, habit coaching and task sequencing are more developed than anything Plyox ships today.
- Business tooling. In-app payments, packages and client onboarding funnels are mature there and thinner in Plyox.
- Ecosystem and integrations. A longer integration list and a larger user community producing templates and tutorials.
Plyox
- Nutrition is in the base price. In Everfit the meal plan is a paid add-on, so the real monthly cost is higher than the headline number.
- One price, no add-on ladder: the Plyox package includes training AI, nutrition AI, the athlete app and support in three languages.
- The AI never speaks to your client. Everfit is pushing AI toward the end consumer, Plyox deliberately keeps it in the coach dashboard.
- Real trilingual product, EN/ES/FI, including the athlete app, rather than an English product with partial translations.
- Your clients get the Pro athlete tier free, which raises the perceived value of your service without raising your cost.
Everfit wins on entry cost: it is free up to 5 clients, and Plyox charges 29.90 EUR/month from the first client. Plyox wins on what is included, nutrition and coach-side AI at every tier with no add-ons, and on the strategic point that its AI never talks to your client, while Everfit is putting AI features in the consumer app. If you are testing whether online coaching works for you, start free on Everfit. If coaching is your income and nutrition is part of the service, Plyox is cheaper once the add-ons are counted.
Frequently asked questions
Is Plyox a good Everfit alternative?
It is if you want nutrition and AI in one price instead of stacked add-ons, and if you sell in Spanish or Finnish. Plyox includes AI-drafted training and nutrition plans on every plan from 29.90 EUR/month and gives your clients the Pro athlete app free. Everfit remains better if you need its automation engine or the free 5-client tier.
Is Everfit really free?
Everfit has a genuine free tier of up to 5 clients, which is the strongest free offer among coaching platforms along with QuickCoach. What is not free is the full toolkit: meal planning and other modules are paid add-ons, so a coach doing nutrition ends up on a paid plan plus extras. Plyox has no free tier, only a 14-day trial, but the paid price includes nutrition and AI.
Does Everfit include nutrition?
Meal planning in Everfit is a paid add-on rather than part of the base subscription. In Plyox nutrition is included in all five packages, the AI writes the first version of macros and meals, and you approve it before the athlete sees it in the same app they log training in.
Why does Plyox not give AI to the athlete?
Because a client app that generates its own training plans slowly replaces the coach. Plyox keeps plan generation in the coach dashboard, so the athlete app stays a logger plus a delivery channel for your work. The Elite athlete tier planned for Q3 2026 analyses and gives feedback on what has been logged, and still never programs.